In collaboration with the marketing team, I led a rebranding initiative for Morpheus Space to create a more distinctive visual identity within the aerospace industry. Moving away from the commonly seen “NewSpace” aesthetic, the refreshed brand direction introduced a more recognizable color system, updated iconography, and scalable visual assets that could be applied across digital, print, conference, and internal communications.
Role: Lead Designer
Tools: Adobe Creative Cloud, Wix Studio
Brand Applications
The refreshed identity was extended across print, digital, and event materials, creating a cohesive brand system that could scale across formats and environments.
Digital Content
Social media graphics used the refreshed identity to create a more consistent and recognizable online presence.
Print Materials
Business cards, pins, and apparel applied the updated visual system to everyday brand touchpoints. Conference booth graphics translated the brand into large-scale physical spaces, supporting a stronger presence at industry events.
New Color Scheme
I took inspiration from an image of their Generation 1 propulsion system. I aimed for a color scheme that would reflect this image, capturing the sleek, innovative feel while giving the brand a refreshing new look. After several iterations of color matching, I developed a set of five colors that now serve as the foundation of the brand’s color palette.
Web Applications
I redesigned the Morpheus Space website as a key extension of the brand refresh, creating a more cohesive and scalable digital platform for product storytelling, company information, media content, and customer-facing resources. The redesign improved visual hierarchy, navigation, and consistency across the site while making complex aerospace products easier to understand.
View the website live here.
Previous Website Design 2022
Iconography
The icon was designed to be bold, recognizable, and scalable across brand applications.
